A INFORMAÇÃO COMO PRODUTO E A PROTEÇÃO DO CONSUMIDOR NA SOCIEDADE DA INFORMAÇÃO: ESTUDO DE CASO

摘要

This study analyzes the economics of information and its importance in the current social scenario, called the information society. Information, properly processed and managed, presents itself as a very high value good to society and especially to the economic groups that draw considerable profits. However, the administration of such information with the intention of obtaining or optimizing profits sometimes characterizes violation of basic consumer rights, demanding the adoption of protective postures to these people who often are unaware of the violations of their rights. The research also analyzes one case where it is possible to observe the economic efficiency of information and the ability to generate harm to the consumer, which is the establishment of the medicine traceability system, by ANVISA - National Health Surveillance Agency.